Are You a DoGoodie-Goodie?

Do you know about DoGood? They are a Canadian company, (based out of Ottawa, ON) who have developed a browser plug-in that lets you do good!

The plug-in replaces ads on the sites you browse with their own "thoughtful green related initiatives, philanthropic calls for action, and health and wellness ideas". 50% of the profits are then donated to organizations like:

• TED
• Oxfam America
• David Suzuki Foundation

So far, the types of ads I have been getting include Takeout Without - an initiative to reduce the use of disposable containers when ordering takeout food at restaurants; the Ethical Fashion Forum - a not for profit network focusing upon social and environmental sustainability in the fashion industry; and an article from Green Living Online about the sustainability of Canadian households.

Unlike traditional ad-blockers, which cut the HTML of an ad, the DoGooder plug-in does not block original ads from being served and the user always has the option to see the original ad.

Because the ads are manipulated client-side, they are perfectly legal. See: Why ad-blockers, ad-skippers and other user-control technologies are legal.

The DoGooder plug-in does not collect or share any personal information, either.

I'm loving this plug-in!